regina rosso
2023
Collaboration with Tania Balcazar and Areli Almaguer.
the brand
Regina Rosso is an emerging indie artist gearing up for her debut album release. Her visual identity, inspired by subtle psychological terror, positions her as a modern witch haunted by her doppelgänger. This theme stands out in a crowded music industry, creating intrigue and buzz around her release.
the STRATEGY
Regina Rosso is an emerging indie artist whose debut album uses psychological terror to create a unique narrative. The social media strategy engages her audience by sharing snippets of her songs, daily life, and the recording process, with subtle hints of her doppelgänger’s growing influence. These easter eggs encourage viewers to rewatch, build theories, and piece together the story before the album release.
A content calendar was created to plan posts across platforms, detailing the frequency and type of content to maintain engagement in the weeks leading up to the release. Custom Spotify canvas videos for each song visually depict Regina’s journey of suppressing, discovering, and accepting her shadow self. Additionally, a digital press kit was developed to connect with promoters, venues, and the press.
