dots

the brand

Dots is a company dedicated to providing safety and convenience for both sellers and buyers on Facebook Marketplace. As a relatively new and small business, Dots aims to build trust within its growing customer base. To help communicate its value proposition effectively, they commissioned a one-minute explainer video to send to their customers. The video highlights how Dots ensures secure transactions, offering peace of mind and a smoother experience for users navigating the online marketplace.

The video uses simple graphics centered around circles and organic shapes, staying true to Dots’ existing branding. These elements convey a sense of friendliness and approachability, reinforcing the company's commitment to making online transactions safer and more practical.