PLAN 2040
GRUPO ECCO
2022-2024
the brand
Plan 2040 is an NGO dedicated to providing equal opportunities for the children of Cuatro Ciénegas by supporting families from pregnancy through early adulthood. The organization focuses on five key pillars: health, education, finances, spirituality, and family. Due to its success, Plan 2040 has expanded its reach to new branches in Colonia Independencia, Mexico, and Dumaguete, Philippines.
the STRATEGY
The social media strategy for Plan 2040 was designed to inform the public about the organization’s efforts and achievements in each of these pillars, while also showcasing its unique methodology. The primary goal was to give the brand a warm, human touch that reflected the spirit of the children it supports. To achieve this, a series of portraits featuring both the children and staff was created, with illustrations of the children's future aspirations superimposed on the images. This creative approach highlighted the dreams and potential of the kids that Plan 2040 is helping to realize.
In addition, a monthly newsletter was developed for each of Plan 2040’s three branches. These newsletters were sent to past donors, offering updates on the progress their donations had made possible and fostering a sense of community and ongoing involvement in the organization’s mission.
