las playitas
GRUPO ECCO
2022-2024
the brand
Las Playitas is a protected ecotourism park located in the heart of the desert, home to Cuatro Ciénegas’ largest lagoon. The park offers low-impact, environmentally friendly activities such as cycling, hiking, kayaking, stand-up paddleboarding, and stargazing, providing visitors a peaceful escape from city life.
the STRATEGY
The social media strategy for Las Playitas focused on creating a cohesive and visually engaging brand presence across platforms. Key elements of the strategy included:
Distinctive Visual Language: Developing a unique and consistent visual identity that reflects the park’s eco-friendly and tranquil atmosphere, helping to build strong brand recognition.
Content Calendar: Implementing a content calendar to align posts with upcoming events, promotions, and seasonal activities, ensuring consistent engagement.
Paid Ads: Crafting and optimizing targeted paid ads across different funnels to attract both new and returning visitors, ensuring maximum reach and conversions.
Optimized Highlights: Organizing Instagram highlights to ensure users can quickly find essential information like pricing, activities, and events.
Organic Content: Posting organic content in diverse formats, including reels, carousels, posts, and stories, at least three times per week to maintain audience engagement. The content focused on nature, park activities, sustainability tips, and visitor experiences to foster a connection with the community.
